Paid Media Advertising
Google Ads—REPORT 2025
Automotive
Client 1
CHALLENGES
● Conversion Tracking was not setup correctly.
● The same theme campaigns competing against each other.
● Competitors were taking brand term leads.
● The Campaign structure needed TLC.
● Keywords were used as Broad Match (instead of Phrase- and/or Exact Match).
● The Shopping feed had disapproved products.
● Enhanced conversion was not in place.
Google Ads—REPORT 2025
Automotive
Client 2
Google Ads—REPORT 2025
Ecommerce
Meat Products
Google Ads—REPORT 2025
Ecommerce
Luxury Décor
Google Ads—REPORT 2025
Health
Meta Ads—REPORT 2025
Ecommerce
Meat Products
CHALLENGES
● CAPI (Conversions API) & Conversion tracking was not setup properly.
● The Campaign structure needed work.
● Audience exclusion was required.
● The same audience was targeted across multiple campaigns.
● Campaigns were competing against each other, and
increasing CPC.
● Most artwork was under creative fatigue.
TikTok Ads—REPORT 2025
Automotive
NOTE
● The drop to 0 over a few days was due to the campaign being paused over that time.
Google Ads + Meta Ads—2024
Premium Beauty & Aesthetics Clinic
A newly launched beauty and aesthetics clinic, offering high-end medical aesthetic services, including facials, microneedling, Botox, and fillers, providing personalised treatments aimed at delivering visible and lasting results.
Google Ads, Facebook Ads + LinkedIn Ads—2024
Leading Gift Registry & Retailer
As an established player in the gift market, client sought to maximise brand visibility and drive high-quality lead generation, especially during peak shopping seasons.
Meta Ads—REPORT 2024
Loyalty Programme
The objective was reach and traffic, targeting a specific LSM in South Africa.
Meta Ads—REPORT 2024
Motocross Brand
The objective was general sales and catalogue sales targeting the US market.
Google Ads—REPORT 2024
Health Care
A health care brand in Cape Town, South Africa, required Google Ads. Highest ROAS (return on ad spend) amounted to 16.6.
Google Ads—REPORT 2024
Compliance
A compliance brand in Cape Town, South Africa, required Google Ads. Highest ROAS (return on ad spend) amounted to 51.7%.
Google Ads—REPORT 2024
Ecommerce
An international ecommerce brand required Google Ads. Highest ROAS (return on ad spend) amounted to 12.3.
Meta Ads—REPORT 2023
Fashion
A maternity wear fashion store in Johannesburg, South Africa, required requested posts for awareness and conversions.
Google Ads—REPORT 2023
Construction Sector
A plumbing company in the US required Google Ads. Conversion traffic to the website amounted to 34%.
Google Ads—REPORT 2023
Health Care
A health care brand in Cape Town, South Africa, required Google Ads. Highest conversions amounted to 504.
Google Ads—REPORT 2023
Health Care
A health care brand in the UK required Google Ads. Highest conversions amounted to 417.
Google Ads—REPORT 2023
Construction
A Sub-Saharan construction company required Google Ads. Highest conversions amounted to 1135.
Google Ads—REPORT 2023
Ecommerce
A stationary ecommerce brand required Google Ads. Highest ROI (return on investment) amounted to 10.8.
Organic Marketing
Google Analytics—REPORT 2024
RWA (Real-world Assets) Sector
An organic marketing campaign was launched for this real estate tokenisation start-up. UTM (Urchin Tracking Module) links were employed to track engagement.
GenAI podcast-style report summary.