About Us

Lenard
Roos

Photo

V&A Waterfront
Silo District
Cape Town
CBD

Content, SEO, WordPress,
Creative Strategy + Analytics

Founder + Owner

Most of Lenard’s experience derives from holding the position as Assistant Editor for magazines for 13 years, with him in charge of editing and design. He was then head hunted to become Editor-In-Chief at a research and data analytics company, where he was stationed for a year. Following which, Lenard assimilated into the fashion design sector, working closely with the owner of a start-up for +3 years, being involved in CRM (Customer Relationship Management) marketing and sales. He then had another stint in lead generation, marketing an app for a year.

Lenard’s learning mindset has him upskilling in: animation, Adobe Premiere (video editing), Adobe Audition (sound production), SEO, WordPress, Shopify Ecommerce, Strategy, Paid Advertising, and GenAI. He has an art-first approach to his work, with a cognition that finely balances abstract thinking with critical thinking, thereby excelling at brand marketing optimisation. His holistic skillset has served him well in founding Create Content Cape Town, over 6 years ago, with him continually upskilling in software and digital platforms.

We have the following specialists to call upon should we require additional support:

Dilshad

— Paid Media Ads

Dilshad has a Bsc in Computer Science, is Meta and Google Certified, and proficient in TikTok as well as LinkedIn ads. He’s been in charge of multinational corporate campaigns with $1m p/m ad budgets, and monitors our client’s campaigns daily. Dilshad is also proficient in HubSpot Paid Media Ad campaign integration.

Erich

— Google Ads

Erich’s interest in Engineering led him to pursue a +10 year career in the healthcare sector, where he held positions as both Clinical Technician and Technical Services Manager. He pivoted and joined his spouse in the digital marketing company she incorporated, where he now holds the role of Director. His analytical background has served him well in his move into Paid Media Advertising. As a highly motivated individual, Erich welcomes challenges and enjoys learning and growing in his private as well as professional capacity.

Karlien

— Meta Ads

Karlien previously held key leadership roles in marketing departments where she honed her skills in strategic planning, brand management, and campaign execution. She now specialises in developing and executing comprehensive marketing strategies for businesses across various industries, both locally and globally. With a focus on both B2C and B2B, Karlien leverages through-the-line marketing to drive results and achieve business objectives that resonate with target audiences, and drive tangible outcomes.

Zen

— Web Development

Zen’s spent several years designing, developing, and launching WordPress websites across various industries, including: hospitality, tourism, legal, wellness, lifestyle brands, and tech. He also handles UI/UX and custom development.

⚠️ We don’t work with the following industries: